Top 6 Tips to Use Pinterest In Your Job Search

pinterest job search tori randolph terhune tori terhune tori r terhuneIf you’re anything like me you can spend hours browsing Pins and Boards filled with hair ideas, work outfits, home décor or yummy recipes. And as fun as that is, I’ve found time can be much better spent proactively pursuing your job search on Pinterest. The social networking site can, and should, be used in the job hunt for your dream career, as it will be found by recruiters looking into your social resume. And while Pinterest is still heavily women (70%), men are joining the Pin party, too!

Below are the top six tips I’ve found to help you build your personal brand and create a stellar, eye-catching social resume on Pinterest.

1. Upload a Professional Photo
As with all other social networks, make sure you have a professional profile photo. This generates interest in you and your personal brand.

2. Have A Descriptive Bio
Load your bio with keywords for search engine optimization; i.e. you’ll rank high in Google results. You can use the | symbol to organize your information as mentioned in the Twitter and LinkedIn job search blog posts. For instance, your bio might read: Journalist| Writing Tutor |SF Giants Fan.

3. Create Boards
First, write a specific title. For example, “[Your Name] Blog Posts” or “[Your Name] Advertising Portfolio” or “Professional Work Fashion.” Then start pinning. You can include things that interest you and are relevant to your board titles. One idea for a board is a visual resume (Example title: “[Your Name] Public Relations Resume”). Pinterest is a great way to showcase visuals, and visual aids help job seekers stand out to hiring managers. You can include logos from companies where you’ve worked, pictures of events you helped plan and links to articles that you wrote or were quoted in.

4. Create Pins
I say “create pins” because you can’t just repin everything you read and be successful. Pin blog posts you’ve written, or anything you’ve contributed to and write specific, action oriented descriptions for your pins. Organize each pin you post to your boards. Then you can add filler with shared pins to some of your boards (i.e. maybe a “Professional Attire” board where you share some of your favorite work outfits, and share others’ as well. Always make sure your pins look superb to increase interest Find images that best represent what you’re talking about and even add copy on to the picture so users don’t even need to read the description, if they don’t want to.

5. Engage With Other Pinners

Follow boards that interest you. Like and comment on others’ pins. People love those who share their content and will likely return the favor and repin your pins or follow your boards. Remember, always say thank you and give credit where credit is due!

6. Promote Your Pins and Boards

Include a link to your Pinterest resume on your Facebook and Twitter bios, LinkedIn, personal website and business cards to get attention from hiring recruiters. Consider using keywords in descriptions to help optimize your pins for search. However, do not use hashtags on Pinterest! You don’t need them for the site’s search functions. Read more about tips to promote your pins in this fantastic infographic on how to use Pinterest correctly.

What do you think? Do you have any other tips on how to use Pinterest in the job search? Comment below!

*This is part of my blog series on using social networks to help your job search. If you have a network you would like included in the series, please let me know by commenting below!*

Top 6 Tips to Use Instagram in Your Job Search

instagram job search torirterhune tori randolph terhuneInstagram is known for posting pictures of delicious-looking food and childhood photos for #ThrowbackThursday. Instagrammers are known for throwing as many hashtags as they can on posts, including #Foodie or #TextsFromMom (just to name a few), to describe their photos and get new followers. Surprisingly to some, Instagram can also be used in the job hunt. By strategically posting photos and using a dream company’s promoted hashtags, job hunters can connect with others in their industry and build reputable personal brands. Below are the top six tips on how to use Instagram in the job search and as a personal brand builder.

1. Complete your Bio
Pick a few attributes that describe you that are related to your desired industry. Use keywords for search engine optimization (SEO). For instance, your bio could be Fashion Blogger|Cheer Coach|Tutor.

2. Have a Professional Profile Photo
Upload a professional profile photo just as you would for your LinkedIn, Facebook, Twitter and Pinterest accounts as well.

3. Link Away
Link to other social networks such as your Twitter, Facebook, Pinterest and LinkedIn accounts and your personal website in your Instagram bio.

4. Network
Follow your dream career company and see which professionals are tagged in the company’s photos from events. You can then follow these folks on Twitter and retweet their posts or ask professional questions,  such as advice for aspiring young professionals. After all, the point of social media is being social!

5. Post Relevant Pictures
Post pictures related to your dream career company. For example, if you want to do social media marketing for McDonald’s, give shouts outs to McDonald’s for that free iced coffee you got with a coupon and post a picture of the drink along with a related hashtag such as McDonald’s staple slogan #ImLovinIt. Keep that up and they’ll notice you.

6. Use Hashtags
Use your industry’s keywords as hashtags to describe and tag pictures you’ve posted. For example, if you just attended a conference about social media tactics you could upload a photo of the event and use the hashtags #socialmedia and #(NameofConference, or hashtag conference prefers you to use). This makes your content searchable and easier to find by others who attended the event and those in the industry, which could open the door for a connection with a seasoned professional at your dream career company. Hashtags also increase the life of your photo by making it appear higher in search results. You can always refresh your hashtags in a comment to have it resurface in search at a later date as well. Instagram doesn’t have a limit on hashtags, but please try to keep your posts readable by keeping them to a minimum!

Connect with me on Instagram: @ToriRTerhune. Do you have any other tips on how to use Instagram in the job search? Comment below!

*This another in my series of blog posts on using social networks to help your job search. If you have a network you would like included in the series, please let me know by commenting below!*

Top 6 Tips To Use Twitter For Your Job Search

Twitter job search Tori Randolph Terhune ToriRTerhunePeople use Twitter for personal posts all the time; sharing photos, highlights of their days and jokes (#firstworldproblems, anyone?). But you can use this same social network to land your dream career! In 140 characters, Twitter enables users to share content and connect with others around the world. And you can tweet with anyone from your favorite celebrity to your dream career company; they don’t have to follow you back.

Twitter has broken down the wall between job seekers and employers. A job seeker can tweet a company to see if they need an intern, or a company can post recent listings to increase the amount of applications. In fact, 49 percent of hiring recruiters use Twitter to search for job candidates.

Below are the top six ways to use Twitter to build your personal brand and launch your dream career.

1. Upload A Professional Photo
A professional photo — just like on any of your social profiles — is a must! It’s much harder to get Twitter followers with the pre-uploaded, generic egg profile picture.

2. Load Your Bio With Keywords
Include key terms that describe your personal brand and reflect your industry in your bio to help recruiters find you (search engine optimization). Whatever terms you include in your bio is searchable via Twitter search, but will also help your profile show higher in Google search results. Twitter also allows you to list a URL in your bio, so include a link to your LinkedIn or personal website. Just like I mentioned in the LinkedIn job search post, utilize the | symbol to separate information. For example, mine is: Author of Land Your Dream Career| Speaker| Cheer Coach| SF Giants and 49ers Fan. Feel free to make any of your keywords in your bio a hashtag, which will make it easy for people to search your keywords from your bio.

3. Keep Your Tweets Short and Sweet
Remember you only have 140 characters, so use words sparingly and get your point across quickly. Try to only use 110 to 120 characters, so if people retweet (RT) your content they can add “RT @yourname” and their own hashtag or comment as well. You want to make it as easy as possible to RT you without changing the headline you created for your content. Also make sure to shorten your URLs. You can use http://www.bit.ly or third-party apps such as HootSuite. (Some of these third-party apps even let you track clicks on your shortened URLs!)

4. Add Value To Your Tweets
People want to follow helpful tweeters, so share valuable content. Valuable content includes news, how to’s, and fun/funny items. Pay attention to what your audience likes and post more content that they like. Then give credit where credit is due! Make sure you mention original authors or sources of information when sharing content. For instance, if you share this blog post on Twitter include via @ToriRTerhune. Tweeters love shoutouts!

5. Use Hashtags
Hashtags are invaluable for getting your content found. My top favorite hashtags to use are #jobsearch, #collegetocareer, #resume and #careeradvice. It increases the life of your tweet, because it can trend with similarly tagged tweets, and makes your tweet easier to find in searches. Hashtags can also add humor or context to a tweet. #mylife, #whyihateinstagram and others can include you in fun, ongoing conversations on Twitter. Please remember to only use two to three hashtags per tweet!

6. Utilize Lists
Create lists to organize the users you follow into categories such as career experts or social media folks. Then you can view the feed for just those users, and share the group of users with your friends or connections. Tweeters added to your lists will be notified and excited, the people you share the lists with will be happy and you will make yourself a great resource — so it’s a win-win-win. You can also subscribe to other users’ lists to stay updated on the types of followers that interest you. As an example, here’s a great social media related Twitter list.

What do you think? Do you have any other tips on how to use Twitter for the job search? Comment below!

*This is the second in a series of blog posts on using social networks to help your job search. If you have a network you would like included in the series, please let me know by commenting below!*

Top 5 Resume Tips to Stand Out

Resume Tips Social Media Tori R TerhuneWhile scrolling your Twitter feed, you see an opening at your dream company— whether that is the San Francisco Giants or Disneyland (my two dreams!). Before you frantically email the HR person begging for an interview, take a look at your resume. Take an objective point of view and think: If you were a hiring manager, would you hire yourself?

Here are five tips to make your resume stand out in cluttered inboxes or sky-high stacks of papers.

1. Keep it to One Page

First and foremost, make sure you have a one-page resume. Employers generally throw out a resume that is longer than a page. Only list the positions that you feel showcase your abilities and prove that you are the ideal candidate for the specific position. This means you will probably tailor your resume for every position, and keep the most relevant items to verify your resume is short. You can list additional work-related experience on your LinkedIn profile, website and other networks. You can also utilize columns to make your resume shorter.

2. Design it to be Aesthetically Pleasing

You can use a free design template, buy a template online for around $5 (Google search “resume template”), or even call a friend in graphic design to give your resume an eye-catching scheme that will make it stand out. The goal is to have a neat-looking, unique resume that attracts the hiring manager’s attention. Make sure the layout is easy to follow and the best parts of you stand out on the page!

3. Build in Verbs

Verbs give a powerful voice to your resume. Start phrases that list responsibilities in your professional work-experience category with verbs such as managed, lead or implemented.

4. Quantify by Using Numbers

Emphasis your work-related statistics in your resume. Quantify your achievements. For example: Maybe you managed X number of people or increased a company’s Twitter followers by Y amount. Numbers stand out on the page and PROVE that you are a great manager, multi-tasker, etc., rather than just stating it.

5. The More Eyes, the Better

Think typos don’t matter? 61 percent of surveyed hiring managers will throw out a resume with typos. Don’t trust your own eyes, and after you proof your resume several times, have someone else read it for you. Generally this means more than just a friend. See if your advisor will assess it with you. Advisors are helpful because they also know your strengths and background.  Try not to simply email it, but come in person so you can understand the feedback and contribute to brainstorm better ideas. Listen to your advisor and follow his or her instructions. Remember, these professionals have much more experience than you and know what hiring managers are generally looking for.

BONUS: Try QR Codes!

I’ve heard from many job seekers that their resume has stood out to recruiters because they placed a QR code on their resume that sent recruiters to either their LinkedIn page or a YouTube video of them explaining why they are the best candidate. I love this idea!

What do you think? Have you used any of these tactics? Any others? What works best for you? Comment below!

Will Resumes Become Obsolete in the Face of Social Media?

Social Media Resume Job Search

Will the word “resume” become a foreign word to future job seekers? Using LinkedIn, job seekers now have a virtual record of experience, projects and recommendations that can be edited and updated with the click of a mouse. And with 98% of recruiters going social to find their new recruits, the resume has a much smaller role in hiring decisions.

Many of these recruiters are shying away from traditional resumes and going social to sites like LinkedIn because social profiles paint the bigger picture of a job seeker’s background. For example, LinkedIn provides wider descriptions of job seekers’ in-depth background, specific posts and content, recommendations, specific skills and expertise, a full biography, test scores, publications, organizations the candidate belongs to and more (as long as the job seeker in question has fully utilized their profile!).

Recruiters can also see which groups job seekers belong to and find out how involved they are in their industry. All of this gives the recruiter an in-depth view of the job seeker and how he or she could be essential to the company, much of which is simply not available on a resume.

My personal opinion: I don’t think resumes will become extinct in the near future, as many HR departments like to have a paper trail, and having some kind of handout to give potential employers at career fairs, etc., is essential. However, the face of resumes will change (and are already changing ) drastically in the coming years.

What do you think? Will resumes ever become obsolete?

My Favorite Free Twitter Tools

Twitter ToolsTwitter is my favorite social network. I love how everyone can use it for different purposes; the functionality, branding opportunities and trending/search capabilities. I love it so much that I spend time every week reviewing my profile and statistics to see what efforts are working and what I need to tweak.

In order to do this, I’ve found an intense cocktail of different tools that I love to use — and they are all free! Keep in mind that this is a long list because I like to use different tools based on what is free and what I think gives me the best information.

HootSuite
Increasingly popular with an easy-to-use interface, I love HootSuite for tracking my tweets, other’s tweets to me, my DMs and scheduling posts to Twitter and my other networks (LinkedIn, Facebook, clients’ profiles, etc.). I have 10 or so networks in my HootSuite account and it works perfect for these purposes. Plus, it has an app (app isn’t perfect, but works pretty well for checking mentions, etc.)

If you have a social media team, you can purchase a subscription to let other team members schedule and view account details, however I like free stuff so I don’t personally use these features (I have for a client in the past and it works well!). You can also create analytic reports on HootSuite, but I use a different service for that. If you are interested in Twitter Ads, you also have easy access to an ads tab straight from your HootSuite dashboard.

Jugnoo
Jugnoo is a beta tool that I like to use for Twitter analytics. This is a free service that you can add team members to. You can post from Jugnoo (and schedule posts if you add an application to it). I love this for Twitter analytics because it gives you your most retweeted Tweets, when people follow you vs. you following them, rates of RTs and mentions, etc. It gives you easy-to-read graphs and explains everything really well. [UPDATE: Jugnoo is now ending beta and won’t offer this service anymore. Would love some new ideas for a new tool to share!]

SocialOomph
SocialOomph is wonderful for what I call Twitter Alerts. Like Google Alerts, you can receive your mentions (or mentions of keywords you care about) in an email digest. I receive these every 12 hours, and they help me make sure I respond to everyone in a timely manner, as well as watch my brand and keywords I care about. SocialOomph also allows you to automate DMs and follow-back, if you are interested in that sort of thing.

TwitterCounter
Fabulous for basic follower/following stats over customized time frame. You can also compare different Twitter users to yourself on a graph, and receive emails detailing your weekly change in followers and estimated future followers dependent on rate.

Tweepi
I LOVE Tweepi. I would not have the following I’ve gained without it. Tweepi allows you to easily follow Twitter Lists, the followers of people like you, and more. You can follow 20 at a time, as well as flush those who aren’t following you back. Tweepi tells you how active each user is, as well as a Klout score and the last time the user logged in. For a subscription, you can have added features that make it even easier and let you follow more at a time. But I use the free version and it works just fine. 🙂

And that’s what I use at the moment, although the list changes every few months. Am I missing out on a tool you love? Please let me know so I can check it out and add it for others!

Social Media vs. Online Media

Social media is a term that has been overused, over-broadened and, frankly, abused. “Social media” brings to mind Facebook, Twitter, LinkedIn, Tumblr, YouTube, blog sites, and a grand list of networks which continues to build every day.

There are some who advocate ditching the term “social media,” opting instead for “online” media. This is an appropriate shift as many use these profiles for extremely different reasons. Here are a few examples of non-social online media use from top-tier networks to get you thinking:

Twitter. This one hits close to home; I know when I started using Twitter I didn’t use it to be social, I used it as a way to receive breaking news, interesting tidbits and hilarious jokes/memes/etc. I used Twitter every day, but I went at least a year without actually tweeting anything (I know, how very anti-social of me). I also know that the sole purpose of many young tweeters is to simply follow their celebrity crushes and get all the gossip first.

LinkedIn. LinkedIn is similar in that you can set up a profile, fill it out and then it can sit there for years without an update, which again isn’t very social.

YouTube. Millions watch YouTube without ever posting a video or a comment. And even if users upload videos, some upload them for purposes other than social (blasting their opinions, oversharing, etc.).

Facebook. Scary but true, there are the Facebook stalkers out there! People sign up for Facebook simply to watch what others are up to, and even create fake accounts to use while catfishing.

WordPress/Tumblr/Blogspot. Some bloggers are unfortunately guilty of blasting at people. Sharing thoughts and opinions with no real intent of connecting with others. It’s the idea of holding a megaphone and yelling at/over people, rather than sitting across from someone and engaging (or listening, as I like to call it).

What do you think? Are you up for the overhaul of the word “social” in your media? Are you social or merely online?