Top 6 Tips to Use Facebook in Your Job Search

Facebook Job Search Tori Terhune Tori Randolph TerhuneAt one time or another on Facebook, you posted pictures of you and your friends at parties, gave updates on what you did during your vacation every five minutes and told your Facebook friends how many loads of laundry you did. Not anymore! Facebook has become as crucial to hiring managers as job interviews.

According to HuffPost Business, 37 percent of hiring managers check job applicants’ social media networks, with over 65 percent of these employers checking Facebook. And college applicants should be wary as well, because 87 percent of college recruiters use Facebook to recruit prospective students. Here are six tips to help you utilize your Facebook to build a personal brand you can be proud of.

1. Upload a Professional Photo
The first and most important step for your brand consistency in your job search is using your professional photo in your social network. I’ve said this in every blog post in this Social Networks For Your Job Search blog series, and I’ll repeat it here: get your professional head shot now and use it on all your profiles. It makes you look professional and assures recruiters they’ve found the right person.

2. Be Thorough in Your ‘About’ Copy
Facebook Graph Search has revolutionized the job search on Facebook. If you have access to Graph Search, or if you read my recent post,  you know exactly what I’m talking about. Recruiters can now search for job seekers outside of the immediate network based on pages, music, books, etc., that you like and the keywords in your profile. This means you need to be thorough in your about section. Fill in as much education and work experience as you can, being sure to load descriptions with keywords.

3. Clean Your Profile
As I mentioned in #3, Facebook Graph Search will categorize you and rank you in recruiters’ searches based on things you like, or are connected to, on Facebook. It’s time to go back to all those funny groups you joined in college, or pages that might not fit your brand, and leave or unlike them. Remember: your social networks are simply a way for you to build your brand, nothing more. If you think South Park or Kanye West are a key part of your brand, then leave them on there.

4. Adjust Your Privacy Settings.
Make sure you turn timeline review on in your Facebook privacy settings so that your friends cannot tag you in a post or photo without your approval. This prevents your (sometimes) unprofessional-minded friends from posting photos on your wall/timeline that are not brand builders, and gives you another opportunity to control exactly what hiring managers see about you.

5. Like Away
Now that you’ve cleaned your profile and are in charge of what others can see, like companies and public figures related to your industry. Employers will see how passionate and involved you are in your industry. It will also make optimize your profile and rank you higher in Graph Search.

6. Promote Yourself
Think of Facebook first and foremost as a channel to promote your personal brand. Only post content that builds that brand. Use pictures in your posts to get more views. Comment appropriately on your Facebook friends’ content. Add value to your Facebook friends by liking and sharing their content. And remember: when in doubt if content will build your brand, don’t post!

What do you think? Do you have any other tips on how to utilize Facebook to promote your personal brand? Comment below!

*This is part of my blog series on using social networks to help your job search. If you have a network you would like included in the series, please let me know by commenting below!*

Advertisements

Top 6 Tips To Use LinkedIn in Your Job Search

linkedin job search torirterhune tori randolph terhuneImagine knowing you have all the traits of a desired candidate for a position at your dream company. You may be a math wiz, a stellar writer or a tech expert but the key people don’t even know you exist. Frustrating, right? Have no fear, LinkedIn is here! LinkedIn has broken down the wall and given job seekers the ability to connect with seasoned professionals at various companies. In fact, 63 percent of hiring managers use LinkedIn to research job applicants. Here are six tips to stand out on LinkedIn and brand yourself as a phenomenal candidate.

1. Upload A Professional Photo
You’ve heard it once, you’ve heard it again. Get a professional headshot. Now. Research your dream company and see the style of headshots their professionals use. Wear similar clothing and use a similar background/style of photo.

2. Write A Keyword-Heavy, Professional Headline
Do not write student or job seeker! Be specific. The headline on your profile is top real estate (right next to your amazing headshot), so use it! Load the headline with keywords for SEO that you believe recruiters will search to find you. For example, write: “Aspiring Public Relations and Social Media Pro Studying at Fresno State,” (my alma mater) or use something like mine: “Author | Speaker | Powerful Social Media & Online Solutions for Personal Brand and Companies” HINT: I always recommend using the “|” to break up your headline and make it easier to read than a comma list.

3. Skills Endorsements
First, make sure you like the skills that LinkedIn recommends for people to endorse. If not, you can edit them. Either delete some that you don’t think tie to your brand, or add some that you think will help you build your brand. Then endorse as many of your connections on LinkedIn as you have time for. It’s as easy as a click, and won’t take too long, I promise. Your connections will likely reciprocate and endorse your skills as well. This will give your brand the edge of third-party credibility, and show you what others truly think about you, your talents, and your brand

4. Get Recommendations
If a supervisor from your last job or the volunteer coordinator at your service-learning project gives you any kind of recommendation or testimonial, ask them to post it on LinkedIn. You can even write out what you want them to say and politely ask them to post it. Only ask for a recommendation, however, if you have worked with that person recently. You may also want to remind them how awesome you are and why they should recommend you while asking for it. Remember, you only need one recommendation for each job or internship position listed on LinkedIn.

5. Join Groups
Join groups in your industry. This will show how passionate you are about your industry and keep you at the forefront of your industry’s discussions with daily updates. You can even start your own group. Pick a topic related to your industry and update content frequently. You can even share others’ blogs that interest you (you can even share this one!) 🙂  This is an excellent way to get your brand recognized by people outside your network, and get more connections.

6. Use Company Insights
Want to know what your dream company is looking for in a candidate? Go to a company’s LinkedIn profile page and click on Insights at the top of the page (example: Cisco Insights). From there you can see what positions they’ve hired recently, people who work for the company that are close (or in) your network to get introduced to, the top skills and expertise of their employees (make sure these are on your page), other companies the employees have worked for, and similar companies that you might be interested in working for. Woah!

Do you have any other tips on using LinkedIn for the job search? Comment below!

*This is the first in a series of blog posts on using social networks to help your job search. If you have a network you would like included in the series, please let me know by commenting below!*

Common Name? There’s a Social Fix For That!

Popular Name Social Media ToriRTerhune Tori Randolph TerhuneChances are you’ve heard the mantra: There will never be another you. It’s true that everyone has their own unique personality, but the same cannot be said for names. Unless you’ve got a crazy name, or are just plain lucky, there may be several folks that share your name. In fact, there are 2.7 million people with the last name Smith!

Unfortunately, this can cause confusion for hiring managers when they Google you after reading your stellar resume. Someone with the same name as you may have posted photos on Instagram of him or herself drinking in Las Vegas over the weekend. A mistaken identity in this instance could damage your personal brand. Here are five things you can do in your social media plan if you have a popular name to help you protect your personal brand.

1. Embrace a nickname. Shorten your legal name or come up with something unique from a middle name or fun school-aged nickname. You aren’t changing your name, and you can ask to be called something else in the office, but it will make it much easier for people to find you on social networks.

2. Use your middle initial. Don’t want to part with your first name? No problem! Keep your first and last name and just insert your middle initial. I’ve used this with my new married name, and ToriRTerhune is my handle and username on all networks.

3. Tag your industry to your name. If your career is in PR or you have a CPA, wear your industry and title proud. For example, ToriPR or ToriTerhune_CPA. Your name will not only be distinguished, but it will make it easy to see what you do and recruiters will see how passionate you are about your industry.

4. Underscore it. Use your first name, then the underscore symbol followed by your last name. Example: Tori_Terhune.

5. Add numbers. You can tag on your college or high school graduation date, or perhaps a lucky number to your username. I’ve seen people run with this and use the address where they grew up, and then really build into part of their brand using the numbers graphically in their online resumes and profiles.

6. Add THE. Many people recommend putting THE in front of your name to distinguish yourself; however, with a very popular name, this could be done already!

What do you think? Do you have other tips on what to do with your social media if you have a popular name? Comment below!

Facebook Graph Search and your Job Search

facebook graph search job search tori randolph terhuneIf you’re anything like me, the word graph makes you cringe. Your brain recalls the tedious process of graphing points on an axis, drawing a straight line and finding the slope. Some graphs are your friend though, and Facebook’s new Graph Search, soon to be used by all hiring managers,  is definitely one of those.

What is Graph Search?

Graph Search has started rolling out to users, and the graph data comes from Facebook users’ profile information. Using key search terms, recruiters can now dial in for graphic designers, in a certain city, who like coffee, the San Francisco Giants and have read three specific books…WOW! This makes Facebook much more useful in the job search, but also makes it important for jobseekers to make their pages the best representation of their personal brand. The information that you have in your about section, pages you’ve liked and any TV shows, movies, books, etc., you have listed are all game for Graph Search.

Here are three tips to help you promote your personal brand and hirability on Facebook.

1. Use a Vanity URL

Choose your name as your vanity URL. For instance, your URL should be facebook.com/firstnamelastname. Or, if you use your middle name or initial (like me), include that in your URL. This makes it easier for hiring recruiters to find you, which keeps them happy. Facebook only lets you change this once, so pick a good one!

2. Complete Your Profile

It is important that you fill out your about section with keywords relevant to your industry and personal brand. For example, you can list every title that describes you such as blogger, journalist or dance instructor. Don’t use cutesy quotes to describe yourself; think of your about section as a branch of your resume, and include any important descriptions of yourself there. You should also fill out all jobs, schools and relationships with those in your network on your profile.

3. Utilize Likes

Like companies, non-profit organizations, public figures, books, and anything that is part of your desired industry, or that reflects your personal brand. Graph Search enables hiring recruiters to not only scope out a candidate’s skills but also to determine whether he or she will fit in with the company culture based on personal likes on Facebook.

What do you think? Have you tried any other Graph Search optimization techniques? Comment below!

Top 5 Resume Tips to Stand Out

Resume Tips Social Media Tori R TerhuneWhile scrolling your Twitter feed, you see an opening at your dream company— whether that is the San Francisco Giants or Disneyland (my two dreams!). Before you frantically email the HR person begging for an interview, take a look at your resume. Take an objective point of view and think: If you were a hiring manager, would you hire yourself?

Here are five tips to make your resume stand out in cluttered inboxes or sky-high stacks of papers.

1. Keep it to One Page

First and foremost, make sure you have a one-page resume. Employers generally throw out a resume that is longer than a page. Only list the positions that you feel showcase your abilities and prove that you are the ideal candidate for the specific position. This means you will probably tailor your resume for every position, and keep the most relevant items to verify your resume is short. You can list additional work-related experience on your LinkedIn profile, website and other networks. You can also utilize columns to make your resume shorter.

2. Design it to be Aesthetically Pleasing

You can use a free design template, buy a template online for around $5 (Google search “resume template”), or even call a friend in graphic design to give your resume an eye-catching scheme that will make it stand out. The goal is to have a neat-looking, unique resume that attracts the hiring manager’s attention. Make sure the layout is easy to follow and the best parts of you stand out on the page!

3. Build in Verbs

Verbs give a powerful voice to your resume. Start phrases that list responsibilities in your professional work-experience category with verbs such as managed, lead or implemented.

4. Quantify by Using Numbers

Emphasis your work-related statistics in your resume. Quantify your achievements. For example: Maybe you managed X number of people or increased a company’s Twitter followers by Y amount. Numbers stand out on the page and PROVE that you are a great manager, multi-tasker, etc., rather than just stating it.

5. The More Eyes, the Better

Think typos don’t matter? 61 percent of surveyed hiring managers will throw out a resume with typos. Don’t trust your own eyes, and after you proof your resume several times, have someone else read it for you. Generally this means more than just a friend. See if your advisor will assess it with you. Advisors are helpful because they also know your strengths and background.  Try not to simply email it, but come in person so you can understand the feedback and contribute to brainstorm better ideas. Listen to your advisor and follow his or her instructions. Remember, these professionals have much more experience than you and know what hiring managers are generally looking for.

BONUS: Try QR Codes!

I’ve heard from many job seekers that their resume has stood out to recruiters because they placed a QR code on their resume that sent recruiters to either their LinkedIn page or a YouTube video of them explaining why they are the best candidate. I love this idea!

What do you think? Have you used any of these tactics? Any others? What works best for you? Comment below!

Will Resumes Become Obsolete in the Face of Social Media?

Social Media Resume Job Search

Will the word “resume” become a foreign word to future job seekers? Using LinkedIn, job seekers now have a virtual record of experience, projects and recommendations that can be edited and updated with the click of a mouse. And with 98% of recruiters going social to find their new recruits, the resume has a much smaller role in hiring decisions.

Many of these recruiters are shying away from traditional resumes and going social to sites like LinkedIn because social profiles paint the bigger picture of a job seeker’s background. For example, LinkedIn provides wider descriptions of job seekers’ in-depth background, specific posts and content, recommendations, specific skills and expertise, a full biography, test scores, publications, organizations the candidate belongs to and more (as long as the job seeker in question has fully utilized their profile!).

Recruiters can also see which groups job seekers belong to and find out how involved they are in their industry. All of this gives the recruiter an in-depth view of the job seeker and how he or she could be essential to the company, much of which is simply not available on a resume.

My personal opinion: I don’t think resumes will become extinct in the near future, as many HR departments like to have a paper trail, and having some kind of handout to give potential employers at career fairs, etc., is essential. However, the face of resumes will change (and are already changing ) drastically in the coming years.

What do you think? Will resumes ever become obsolete?

Why You Need to Use Overused Terms on Your Resume

Resume_icon_jdI’ve been reading a lot about (and in fact tweeted about) overused terms on resumes. It seems to be a big topic, and many applicants want to stand out from the crowd by finding new terms. I hate to break it to you, but you’re almost always going to have to use those old, tired terms. Why? Because recruiters use them in job descriptions.

By now you should know that many recruiters narrow down applicants by using software to search for key terms in resumes. If they are using these key terms in the description, it’s a good bet they’re using them in their keyword searches as well. Plus, many career coaches will tell you to reuse terms the recruiter has used in the description to make your resume fit as closely to what they are looking for as possible.

Until recruiters get fresh terms and more interesting descriptions, unfortunately, it seems you may have to use those same overused terms over and over again as well!

What do you think? Should you shy away from those terms even if the job description lists them?