Top 6 Tips to Use Pinterest In Your Job Search

pinterest job search tori randolph terhune tori terhune tori r terhuneIf you’re anything like me you can spend hours browsing Pins and Boards filled with hair ideas, work outfits, home décor or yummy recipes. And as fun as that is, I’ve found time can be much better spent proactively pursuing your job search on Pinterest. The social networking site can, and should, be used in the job hunt for your dream career, as it will be found by recruiters looking into your social resume. And while Pinterest is still heavily women (70%), men are joining the Pin party, too!

Below are the top six tips I’ve found to help you build your personal brand and create a stellar, eye-catching social resume on Pinterest.

1. Upload a Professional Photo
As with all other social networks, make sure you have a professional profile photo. This generates interest in you and your personal brand.

2. Have A Descriptive Bio
Load your bio with keywords for search engine optimization; i.e. you’ll rank high in Google results. You can use the | symbol to organize your information as mentioned in the Twitter and LinkedIn job search blog posts. For instance, your bio might read: Journalist| Writing Tutor |SF Giants Fan.

3. Create Boards
First, write a specific title. For example, “[Your Name] Blog Posts” or “[Your Name] Advertising Portfolio” or “Professional Work Fashion.” Then start pinning. You can include things that interest you and are relevant to your board titles. One idea for a board is a visual resume (Example title: “[Your Name] Public Relations Resume”). Pinterest is a great way to showcase visuals, and visual aids help job seekers stand out to hiring managers. You can include logos from companies where you’ve worked, pictures of events you helped plan and links to articles that you wrote or were quoted in.

4. Create Pins
I say “create pins” because you can’t just repin everything you read and be successful. Pin blog posts you’ve written, or anything you’ve contributed to and write specific, action oriented descriptions for your pins. Organize each pin you post to your boards. Then you can add filler with shared pins to some of your boards (i.e. maybe a “Professional Attire” board where you share some of your favorite work outfits, and share others’ as well. Always make sure your pins look superb to increase interest Find images that best represent what you’re talking about and even add copy on to the picture so users don’t even need to read the description, if they don’t want to.

5. Engage With Other Pinners

Follow boards that interest you. Like and comment on others’ pins. People love those who share their content and will likely return the favor and repin your pins or follow your boards. Remember, always say thank you and give credit where credit is due!

6. Promote Your Pins and Boards

Include a link to your Pinterest resume on your Facebook and Twitter bios, LinkedIn, personal website and business cards to get attention from hiring recruiters. Consider using keywords in descriptions to help optimize your pins for search. However, do not use hashtags on Pinterest! You don’t need them for the site’s search functions. Read more about tips to promote your pins in this fantastic infographic on how to use Pinterest correctly.

What do you think? Do you have any other tips on how to use Pinterest in the job search? Comment below!

*This is part of my blog series on using social networks to help your job search. If you have a network you would like included in the series, please let me know by commenting below!*

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Top 6 Tips to Use Facebook in Your Job Search

Facebook Job Search Tori Terhune Tori Randolph TerhuneAt one time or another on Facebook, you posted pictures of you and your friends at parties, gave updates on what you did during your vacation every five minutes and told your Facebook friends how many loads of laundry you did. Not anymore! Facebook has become as crucial to hiring managers as job interviews.

According to HuffPost Business, 37 percent of hiring managers check job applicants’ social media networks, with over 65 percent of these employers checking Facebook. And college applicants should be wary as well, because 87 percent of college recruiters use Facebook to recruit prospective students. Here are six tips to help you utilize your Facebook to build a personal brand you can be proud of.

1. Upload a Professional Photo
The first and most important step for your brand consistency in your job search is using your professional photo in your social network. I’ve said this in every blog post in this Social Networks For Your Job Search blog series, and I’ll repeat it here: get your professional head shot now and use it on all your profiles. It makes you look professional and assures recruiters they’ve found the right person.

2. Be Thorough in Your ‘About’ Copy
Facebook Graph Search has revolutionized the job search on Facebook. If you have access to Graph Search, or if you read my recent post,  you know exactly what I’m talking about. Recruiters can now search for job seekers outside of the immediate network based on pages, music, books, etc., that you like and the keywords in your profile. This means you need to be thorough in your about section. Fill in as much education and work experience as you can, being sure to load descriptions with keywords.

3. Clean Your Profile
As I mentioned in #3, Facebook Graph Search will categorize you and rank you in recruiters’ searches based on things you like, or are connected to, on Facebook. It’s time to go back to all those funny groups you joined in college, or pages that might not fit your brand, and leave or unlike them. Remember: your social networks are simply a way for you to build your brand, nothing more. If you think South Park or Kanye West are a key part of your brand, then leave them on there.

4. Adjust Your Privacy Settings.
Make sure you turn timeline review on in your Facebook privacy settings so that your friends cannot tag you in a post or photo without your approval. This prevents your (sometimes) unprofessional-minded friends from posting photos on your wall/timeline that are not brand builders, and gives you another opportunity to control exactly what hiring managers see about you.

5. Like Away
Now that you’ve cleaned your profile and are in charge of what others can see, like companies and public figures related to your industry. Employers will see how passionate and involved you are in your industry. It will also make optimize your profile and rank you higher in Graph Search.

6. Promote Yourself
Think of Facebook first and foremost as a channel to promote your personal brand. Only post content that builds that brand. Use pictures in your posts to get more views. Comment appropriately on your Facebook friends’ content. Add value to your Facebook friends by liking and sharing their content. And remember: when in doubt if content will build your brand, don’t post!

What do you think? Do you have any other tips on how to utilize Facebook to promote your personal brand? Comment below!

*This is part of my blog series on using social networks to help your job search. If you have a network you would like included in the series, please let me know by commenting below!*

Top 6 Tips to Use Instagram in Your Job Search

instagram job search torirterhune tori randolph terhuneInstagram is known for posting pictures of delicious-looking food and childhood photos for #ThrowbackThursday. Instagrammers are known for throwing as many hashtags as they can on posts, including #Foodie or #TextsFromMom (just to name a few), to describe their photos and get new followers. Surprisingly to some, Instagram can also be used in the job hunt. By strategically posting photos and using a dream company’s promoted hashtags, job hunters can connect with others in their industry and build reputable personal brands. Below are the top six tips on how to use Instagram in the job search and as a personal brand builder.

1. Complete your Bio
Pick a few attributes that describe you that are related to your desired industry. Use keywords for search engine optimization (SEO). For instance, your bio could be Fashion Blogger|Cheer Coach|Tutor.

2. Have a Professional Profile Photo
Upload a professional profile photo just as you would for your LinkedIn, Facebook, Twitter and Pinterest accounts as well.

3. Link Away
Link to other social networks such as your Twitter, Facebook, Pinterest and LinkedIn accounts and your personal website in your Instagram bio.

4. Network
Follow your dream career company and see which professionals are tagged in the company’s photos from events. You can then follow these folks on Twitter and retweet their posts or ask professional questions,  such as advice for aspiring young professionals. After all, the point of social media is being social!

5. Post Relevant Pictures
Post pictures related to your dream career company. For example, if you want to do social media marketing for McDonald’s, give shouts outs to McDonald’s for that free iced coffee you got with a coupon and post a picture of the drink along with a related hashtag such as McDonald’s staple slogan #ImLovinIt. Keep that up and they’ll notice you.

6. Use Hashtags
Use your industry’s keywords as hashtags to describe and tag pictures you’ve posted. For example, if you just attended a conference about social media tactics you could upload a photo of the event and use the hashtags #socialmedia and #(NameofConference, or hashtag conference prefers you to use). This makes your content searchable and easier to find by others who attended the event and those in the industry, which could open the door for a connection with a seasoned professional at your dream career company. Hashtags also increase the life of your photo by making it appear higher in search results. You can always refresh your hashtags in a comment to have it resurface in search at a later date as well. Instagram doesn’t have a limit on hashtags, but please try to keep your posts readable by keeping them to a minimum!

Connect with me on Instagram: @ToriRTerhune. Do you have any other tips on how to use Instagram in the job search? Comment below!

*This another in my series of blog posts on using social networks to help your job search. If you have a network you would like included in the series, please let me know by commenting below!*

Facebook Graph Search and your Job Search

facebook graph search job search tori randolph terhuneIf you’re anything like me, the word graph makes you cringe. Your brain recalls the tedious process of graphing points on an axis, drawing a straight line and finding the slope. Some graphs are your friend though, and Facebook’s new Graph Search, soon to be used by all hiring managers,  is definitely one of those.

What is Graph Search?

Graph Search has started rolling out to users, and the graph data comes from Facebook users’ profile information. Using key search terms, recruiters can now dial in for graphic designers, in a certain city, who like coffee, the San Francisco Giants and have read three specific books…WOW! This makes Facebook much more useful in the job search, but also makes it important for jobseekers to make their pages the best representation of their personal brand. The information that you have in your about section, pages you’ve liked and any TV shows, movies, books, etc., you have listed are all game for Graph Search.

Here are three tips to help you promote your personal brand and hirability on Facebook.

1. Use a Vanity URL

Choose your name as your vanity URL. For instance, your URL should be facebook.com/firstnamelastname. Or, if you use your middle name or initial (like me), include that in your URL. This makes it easier for hiring recruiters to find you, which keeps them happy. Facebook only lets you change this once, so pick a good one!

2. Complete Your Profile

It is important that you fill out your about section with keywords relevant to your industry and personal brand. For example, you can list every title that describes you such as blogger, journalist or dance instructor. Don’t use cutesy quotes to describe yourself; think of your about section as a branch of your resume, and include any important descriptions of yourself there. You should also fill out all jobs, schools and relationships with those in your network on your profile.

3. Utilize Likes

Like companies, non-profit organizations, public figures, books, and anything that is part of your desired industry, or that reflects your personal brand. Graph Search enables hiring recruiters to not only scope out a candidate’s skills but also to determine whether he or she will fit in with the company culture based on personal likes on Facebook.

What do you think? Have you tried any other Graph Search optimization techniques? Comment below!

Will Resumes Become Obsolete in the Face of Social Media?

Social Media Resume Job Search

Will the word “resume” become a foreign word to future job seekers? Using LinkedIn, job seekers now have a virtual record of experience, projects and recommendations that can be edited and updated with the click of a mouse. And with 98% of recruiters going social to find their new recruits, the resume has a much smaller role in hiring decisions.

Many of these recruiters are shying away from traditional resumes and going social to sites like LinkedIn because social profiles paint the bigger picture of a job seeker’s background. For example, LinkedIn provides wider descriptions of job seekers’ in-depth background, specific posts and content, recommendations, specific skills and expertise, a full biography, test scores, publications, organizations the candidate belongs to and more (as long as the job seeker in question has fully utilized their profile!).

Recruiters can also see which groups job seekers belong to and find out how involved they are in their industry. All of this gives the recruiter an in-depth view of the job seeker and how he or she could be essential to the company, much of which is simply not available on a resume.

My personal opinion: I don’t think resumes will become extinct in the near future, as many HR departments like to have a paper trail, and having some kind of handout to give potential employers at career fairs, etc., is essential. However, the face of resumes will change (and are already changing ) drastically in the coming years.

What do you think? Will resumes ever become obsolete?

Social Media vs. Online Media

Social media is a term that has been overused, over-broadened and, frankly, abused. “Social media” brings to mind Facebook, Twitter, LinkedIn, Tumblr, YouTube, blog sites, and a grand list of networks which continues to build every day.

There are some who advocate ditching the term “social media,” opting instead for “online” media. This is an appropriate shift as many use these profiles for extremely different reasons. Here are a few examples of non-social online media use from top-tier networks to get you thinking:

Twitter. This one hits close to home; I know when I started using Twitter I didn’t use it to be social, I used it as a way to receive breaking news, interesting tidbits and hilarious jokes/memes/etc. I used Twitter every day, but I went at least a year without actually tweeting anything (I know, how very anti-social of me). I also know that the sole purpose of many young tweeters is to simply follow their celebrity crushes and get all the gossip first.

LinkedIn. LinkedIn is similar in that you can set up a profile, fill it out and then it can sit there for years without an update, which again isn’t very social.

YouTube. Millions watch YouTube without ever posting a video or a comment. And even if users upload videos, some upload them for purposes other than social (blasting their opinions, oversharing, etc.).

Facebook. Scary but true, there are the Facebook stalkers out there! People sign up for Facebook simply to watch what others are up to, and even create fake accounts to use while catfishing.

WordPress/Tumblr/Blogspot. Some bloggers are unfortunately guilty of blasting at people. Sharing thoughts and opinions with no real intent of connecting with others. It’s the idea of holding a megaphone and yelling at/over people, rather than sitting across from someone and engaging (or listening, as I like to call it).

What do you think? Are you up for the overhaul of the word “social” in your media? Are you social or merely online?