Top 6 Tips To Use Twitter For Your Job Search

Twitter job search Tori Randolph Terhune ToriRTerhunePeople use Twitter for personal posts all the time; sharing photos, highlights of their days and jokes (#firstworldproblems, anyone?). But you can use this same social network to land your dream career! In 140 characters, Twitter enables users to share content and connect with others around the world. And you can tweet with anyone from your favorite celebrity to your dream career company; they don’t have to follow you back.

Twitter has broken down the wall between job seekers and employers. A job seeker can tweet a company to see if they need an intern, or a company can post recent listings to increase the amount of applications. In fact, 49 percent of hiring recruiters use Twitter to search for job candidates.

Below are the top six ways to use Twitter to build your personal brand and launch your dream career.

1. Upload A Professional Photo
A professional photo — just like on any of your social profiles — is a must! It’s much harder to get Twitter followers with the pre-uploaded, generic egg profile picture.

2. Load Your Bio With Keywords
Include key terms that describe your personal brand and reflect your industry in your bio to help recruiters find you (search engine optimization). Whatever terms you include in your bio is searchable via Twitter search, but will also help your profile show higher in Google search results. Twitter also allows you to list a URL in your bio, so include a link to your LinkedIn or personal website. Just like I mentioned in the LinkedIn job search post, utilize the | symbol to separate information. For example, mine is: Author of Land Your Dream Career| Speaker| Cheer Coach| SF Giants and 49ers Fan. Feel free to make any of your keywords in your bio a hashtag, which will make it easy for people to search your keywords from your bio.

3. Keep Your Tweets Short and Sweet
Remember you only have 140 characters, so use words sparingly and get your point across quickly. Try to only use 110 to 120 characters, so if people retweet (RT) your content they can add “RT @yourname” and their own hashtag or comment as well. You want to make it as easy as possible to RT you without changing the headline you created for your content. Also make sure to shorten your URLs. You can use http://www.bit.ly or third-party apps such as HootSuite. (Some of these third-party apps even let you track clicks on your shortened URLs!)

4. Add Value To Your Tweets
People want to follow helpful tweeters, so share valuable content. Valuable content includes news, how to’s, and fun/funny items. Pay attention to what your audience likes and post more content that they like. Then give credit where credit is due! Make sure you mention original authors or sources of information when sharing content. For instance, if you share this blog post on Twitter include via @ToriRTerhune. Tweeters love shoutouts!

5. Use Hashtags
Hashtags are invaluable for getting your content found. My top favorite hashtags to use are #jobsearch, #collegetocareer, #resume and #careeradvice. It increases the life of your tweet, because it can trend with similarly tagged tweets, and makes your tweet easier to find in searches. Hashtags can also add humor or context to a tweet. #mylife, #whyihateinstagram and others can include you in fun, ongoing conversations on Twitter. Please remember to only use two to three hashtags per tweet!

6. Utilize Lists
Create lists to organize the users you follow into categories such as career experts or social media folks. Then you can view the feed for just those users, and share the group of users with your friends or connections. Tweeters added to your lists will be notified and excited, the people you share the lists with will be happy and you will make yourself a great resource — so it’s a win-win-win. You can also subscribe to other users’ lists to stay updated on the types of followers that interest you. As an example, here’s a great social media related Twitter list.

What do you think? Do you have any other tips on how to use Twitter for the job search? Comment below!

*This is the second in a series of blog posts on using social networks to help your job search. If you have a network you would like included in the series, please let me know by commenting below!*

Will Resumes Become Obsolete in the Face of Social Media?

Social Media Resume Job Search

Will the word “resume” become a foreign word to future job seekers? Using LinkedIn, job seekers now have a virtual record of experience, projects and recommendations that can be edited and updated with the click of a mouse. And with 98% of recruiters going social to find their new recruits, the resume has a much smaller role in hiring decisions.

Many of these recruiters are shying away from traditional resumes and going social to sites like LinkedIn because social profiles paint the bigger picture of a job seeker’s background. For example, LinkedIn provides wider descriptions of job seekers’ in-depth background, specific posts and content, recommendations, specific skills and expertise, a full biography, test scores, publications, organizations the candidate belongs to and more (as long as the job seeker in question has fully utilized their profile!).

Recruiters can also see which groups job seekers belong to and find out how involved they are in their industry. All of this gives the recruiter an in-depth view of the job seeker and how he or she could be essential to the company, much of which is simply not available on a resume.

My personal opinion: I don’t think resumes will become extinct in the near future, as many HR departments like to have a paper trail, and having some kind of handout to give potential employers at career fairs, etc., is essential. However, the face of resumes will change (and are already changing ) drastically in the coming years.

What do you think? Will resumes ever become obsolete?

My Favorite Free Twitter Tools

Twitter ToolsTwitter is my favorite social network. I love how everyone can use it for different purposes; the functionality, branding opportunities and trending/search capabilities. I love it so much that I spend time every week reviewing my profile and statistics to see what efforts are working and what I need to tweak.

In order to do this, I’ve found an intense cocktail of different tools that I love to use — and they are all free! Keep in mind that this is a long list because I like to use different tools based on what is free and what I think gives me the best information.

HootSuite
Increasingly popular with an easy-to-use interface, I love HootSuite for tracking my tweets, other’s tweets to me, my DMs and scheduling posts to Twitter and my other networks (LinkedIn, Facebook, clients’ profiles, etc.). I have 10 or so networks in my HootSuite account and it works perfect for these purposes. Plus, it has an app (app isn’t perfect, but works pretty well for checking mentions, etc.)

If you have a social media team, you can purchase a subscription to let other team members schedule and view account details, however I like free stuff so I don’t personally use these features (I have for a client in the past and it works well!). You can also create analytic reports on HootSuite, but I use a different service for that. If you are interested in Twitter Ads, you also have easy access to an ads tab straight from your HootSuite dashboard.

Jugnoo
Jugnoo is a beta tool that I like to use for Twitter analytics. This is a free service that you can add team members to. You can post from Jugnoo (and schedule posts if you add an application to it). I love this for Twitter analytics because it gives you your most retweeted Tweets, when people follow you vs. you following them, rates of RTs and mentions, etc. It gives you easy-to-read graphs and explains everything really well. [UPDATE: Jugnoo is now ending beta and won’t offer this service anymore. Would love some new ideas for a new tool to share!]

SocialOomph
SocialOomph is wonderful for what I call Twitter Alerts. Like Google Alerts, you can receive your mentions (or mentions of keywords you care about) in an email digest. I receive these every 12 hours, and they help me make sure I respond to everyone in a timely manner, as well as watch my brand and keywords I care about. SocialOomph also allows you to automate DMs and follow-back, if you are interested in that sort of thing.

TwitterCounter
Fabulous for basic follower/following stats over customized time frame. You can also compare different Twitter users to yourself on a graph, and receive emails detailing your weekly change in followers and estimated future followers dependent on rate.

Tweepi
I LOVE Tweepi. I would not have the following I’ve gained without it. Tweepi allows you to easily follow Twitter Lists, the followers of people like you, and more. You can follow 20 at a time, as well as flush those who aren’t following you back. Tweepi tells you how active each user is, as well as a Klout score and the last time the user logged in. For a subscription, you can have added features that make it even easier and let you follow more at a time. But I use the free version and it works just fine. 🙂

And that’s what I use at the moment, although the list changes every few months. Am I missing out on a tool you love? Please let me know so I can check it out and add it for others!

Twitter Vine and the Job Search

vine-twitter-logo-edit-large-370x229Twitter Vine has been met with a lot of criticism (most recently the app changed it’s rating to 17+ due to inappropriate content), but there is definitely an untapped potential to make a splash in your job search with it. At it’s simplest, Vine is an app where you can share 6-second videos, shot right on your iPhone. Brands have embraced this app, and even the porn industry wants in (ergo age restriction!)

Yet to be seen, however, is anyone using it to market themselves to potential employers. Job seekers should utilize this new app as a new, fun and easy way to stand out and show how innovative they are. Two ways I can think of:

  1. Try taking shots of you doing things related to your job, or images of how many followers you have on Twitter, YouTube, etc., or shots of you volunteering, or images of you on the news, or anything else pasted together into a quick slideshow-type video.
  2. Or take 6 seconds to quickly say, “Hi, I’m Joe Smith and I want to work for you, [company]. You should hire me because I can help your campany do [some specific thing that company would be excited about].

Or a myriad of other creative ideas!

This is a wonderful way to capture someone’s attention. Honestly, who doesn’t have 6 seconds in their busy day? I love this so much more than video resumes (which can be much too wordy, long and boring).

I would love to hear if anyone else has tried using Twitter Vine for their personal networking or the job search. Anyone have an example? Or a different idea?