A Year Older: 7 Things I Learned in My 25th Year

ToriRTerhune Tori Randolph TerhuneIt’s official! I’m old. I turn 26 today, and I’m a little sad because my 25th year was definitely the best yet. I got married, bought a house, published a book and more! It reminds me of Andy’s line in ‘The Office’ finale, “I wish there was a way to know you were in the good old days before you’ve actually left them.” To celebrate my best year yet, I’m going to share the tidbits of wisdom I gathered from my experiences.

1. Weddings are romanticized. There’s no way to tell a bride this when it’s her turn, but have a destination wedding and only invite the 20 people you actually care about. Seriously. I have an insanely supportive family and only had two bridesmaids (sisters), and I was about ready to pull my hair out. You’ll realize about 6 months into planning what you really would have preferred to do, so take heed!

2. People are generally nice online. When I ramped up my social following to over 18,000 this year, I was worried that I was opening myself up to bullying, trolls, etc. I was pleasantly surprised to find exactly the opposite. When I really put my authentic self out there and asked for honest feedback, people were generally respectful and kind.

3. You have to write an index when you write a book. This may seem obvious to some, but it threw me. If you ever plan on writing a non-fiction book, beware that you either have to index it, or pay someone to index it. That’s an entire industry. Who knew?

4. Buying a house is great for your taxes. A lovely surprise this tax season (and why we might get a new backyard this summer!).

5. The best place to stay at Disneyland Resort: the Paradise Pier concierge level. Not only are you close to the park, you can rent any Disney movie for free, have free breakfast every morning, snacks in the afternoon AND drinks at happy hour. (Shoutout to my sister, CJ, who planned my bachelorette party here!)

6. San Francisco Giants are the best team in baseball. But that’s a given. 🙂

7. When you’ve finished learning, it’s time to move on. I learned this from a mentor of mine this year. If you are no longer learning from your work, but rather putting more into the job than you are getting out, it’s time to move on. Find a new job and continue your learning curve to develop your strengths and accelerate your career.

In looking forward to year 26, I’m excited to finish and publish the second book, get a puppy and fly a plane! And I resolve to celebrate the good old times right now. 🙂

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Top 6 Tips to Use Facebook in Your Job Search

Facebook Job Search Tori Terhune Tori Randolph TerhuneAt one time or another on Facebook, you posted pictures of you and your friends at parties, gave updates on what you did during your vacation every five minutes and told your Facebook friends how many loads of laundry you did. Not anymore! Facebook has become as crucial to hiring managers as job interviews.

According to HuffPost Business, 37 percent of hiring managers check job applicants’ social media networks, with over 65 percent of these employers checking Facebook. And college applicants should be wary as well, because 87 percent of college recruiters use Facebook to recruit prospective students. Here are six tips to help you utilize your Facebook to build a personal brand you can be proud of.

1. Upload a Professional Photo
The first and most important step for your brand consistency in your job search is using your professional photo in your social network. I’ve said this in every blog post in this Social Networks For Your Job Search blog series, and I’ll repeat it here: get your professional head shot now and use it on all your profiles. It makes you look professional and assures recruiters they’ve found the right person.

2. Be Thorough in Your ‘About’ Copy
Facebook Graph Search has revolutionized the job search on Facebook. If you have access to Graph Search, or if you read my recent post,  you know exactly what I’m talking about. Recruiters can now search for job seekers outside of the immediate network based on pages, music, books, etc., that you like and the keywords in your profile. This means you need to be thorough in your about section. Fill in as much education and work experience as you can, being sure to load descriptions with keywords.

3. Clean Your Profile
As I mentioned in #3, Facebook Graph Search will categorize you and rank you in recruiters’ searches based on things you like, or are connected to, on Facebook. It’s time to go back to all those funny groups you joined in college, or pages that might not fit your brand, and leave or unlike them. Remember: your social networks are simply a way for you to build your brand, nothing more. If you think South Park or Kanye West are a key part of your brand, then leave them on there.

4. Adjust Your Privacy Settings.
Make sure you turn timeline review on in your Facebook privacy settings so that your friends cannot tag you in a post or photo without your approval. This prevents your (sometimes) unprofessional-minded friends from posting photos on your wall/timeline that are not brand builders, and gives you another opportunity to control exactly what hiring managers see about you.

5. Like Away
Now that you’ve cleaned your profile and are in charge of what others can see, like companies and public figures related to your industry. Employers will see how passionate and involved you are in your industry. It will also make optimize your profile and rank you higher in Graph Search.

6. Promote Yourself
Think of Facebook first and foremost as a channel to promote your personal brand. Only post content that builds that brand. Use pictures in your posts to get more views. Comment appropriately on your Facebook friends’ content. Add value to your Facebook friends by liking and sharing their content. And remember: when in doubt if content will build your brand, don’t post!

What do you think? Do you have any other tips on how to utilize Facebook to promote your personal brand? Comment below!

*This is part of my blog series on using social networks to help your job search. If you have a network you would like included in the series, please let me know by commenting below!*

Top 6 Tips to Use Instagram in Your Job Search

instagram job search torirterhune tori randolph terhuneInstagram is known for posting pictures of delicious-looking food and childhood photos for #ThrowbackThursday. Instagrammers are known for throwing as many hashtags as they can on posts, including #Foodie or #TextsFromMom (just to name a few), to describe their photos and get new followers. Surprisingly to some, Instagram can also be used in the job hunt. By strategically posting photos and using a dream company’s promoted hashtags, job hunters can connect with others in their industry and build reputable personal brands. Below are the top six tips on how to use Instagram in the job search and as a personal brand builder.

1. Complete your Bio
Pick a few attributes that describe you that are related to your desired industry. Use keywords for search engine optimization (SEO). For instance, your bio could be Fashion Blogger|Cheer Coach|Tutor.

2. Have a Professional Profile Photo
Upload a professional profile photo just as you would for your LinkedIn, Facebook, Twitter and Pinterest accounts as well.

3. Link Away
Link to other social networks such as your Twitter, Facebook, Pinterest and LinkedIn accounts and your personal website in your Instagram bio.

4. Network
Follow your dream career company and see which professionals are tagged in the company’s photos from events. You can then follow these folks on Twitter and retweet their posts or ask professional questions,  such as advice for aspiring young professionals. After all, the point of social media is being social!

5. Post Relevant Pictures
Post pictures related to your dream career company. For example, if you want to do social media marketing for McDonald’s, give shouts outs to McDonald’s for that free iced coffee you got with a coupon and post a picture of the drink along with a related hashtag such as McDonald’s staple slogan #ImLovinIt. Keep that up and they’ll notice you.

6. Use Hashtags
Use your industry’s keywords as hashtags to describe and tag pictures you’ve posted. For example, if you just attended a conference about social media tactics you could upload a photo of the event and use the hashtags #socialmedia and #(NameofConference, or hashtag conference prefers you to use). This makes your content searchable and easier to find by others who attended the event and those in the industry, which could open the door for a connection with a seasoned professional at your dream career company. Hashtags also increase the life of your photo by making it appear higher in search results. You can always refresh your hashtags in a comment to have it resurface in search at a later date as well. Instagram doesn’t have a limit on hashtags, but please try to keep your posts readable by keeping them to a minimum!

Connect with me on Instagram: @ToriRTerhune. Do you have any other tips on how to use Instagram in the job search? Comment below!

*This another in my series of blog posts on using social networks to help your job search. If you have a network you would like included in the series, please let me know by commenting below!*

Top 6 Tips To Use Twitter For Your Job Search

Twitter job search Tori Randolph Terhune ToriRTerhunePeople use Twitter for personal posts all the time; sharing photos, highlights of their days and jokes (#firstworldproblems, anyone?). But you can use this same social network to land your dream career! In 140 characters, Twitter enables users to share content and connect with others around the world. And you can tweet with anyone from your favorite celebrity to your dream career company; they don’t have to follow you back.

Twitter has broken down the wall between job seekers and employers. A job seeker can tweet a company to see if they need an intern, or a company can post recent listings to increase the amount of applications. In fact, 49 percent of hiring recruiters use Twitter to search for job candidates.

Below are the top six ways to use Twitter to build your personal brand and launch your dream career.

1. Upload A Professional Photo
A professional photo — just like on any of your social profiles — is a must! It’s much harder to get Twitter followers with the pre-uploaded, generic egg profile picture.

2. Load Your Bio With Keywords
Include key terms that describe your personal brand and reflect your industry in your bio to help recruiters find you (search engine optimization). Whatever terms you include in your bio is searchable via Twitter search, but will also help your profile show higher in Google search results. Twitter also allows you to list a URL in your bio, so include a link to your LinkedIn or personal website. Just like I mentioned in the LinkedIn job search post, utilize the | symbol to separate information. For example, mine is: Author of Land Your Dream Career| Speaker| Cheer Coach| SF Giants and 49ers Fan. Feel free to make any of your keywords in your bio a hashtag, which will make it easy for people to search your keywords from your bio.

3. Keep Your Tweets Short and Sweet
Remember you only have 140 characters, so use words sparingly and get your point across quickly. Try to only use 110 to 120 characters, so if people retweet (RT) your content they can add “RT @yourname” and their own hashtag or comment as well. You want to make it as easy as possible to RT you without changing the headline you created for your content. Also make sure to shorten your URLs. You can use http://www.bit.ly or third-party apps such as HootSuite. (Some of these third-party apps even let you track clicks on your shortened URLs!)

4. Add Value To Your Tweets
People want to follow helpful tweeters, so share valuable content. Valuable content includes news, how to’s, and fun/funny items. Pay attention to what your audience likes and post more content that they like. Then give credit where credit is due! Make sure you mention original authors or sources of information when sharing content. For instance, if you share this blog post on Twitter include via @ToriRTerhune. Tweeters love shoutouts!

5. Use Hashtags
Hashtags are invaluable for getting your content found. My top favorite hashtags to use are #jobsearch, #collegetocareer, #resume and #careeradvice. It increases the life of your tweet, because it can trend with similarly tagged tweets, and makes your tweet easier to find in searches. Hashtags can also add humor or context to a tweet. #mylife, #whyihateinstagram and others can include you in fun, ongoing conversations on Twitter. Please remember to only use two to three hashtags per tweet!

6. Utilize Lists
Create lists to organize the users you follow into categories such as career experts or social media folks. Then you can view the feed for just those users, and share the group of users with your friends or connections. Tweeters added to your lists will be notified and excited, the people you share the lists with will be happy and you will make yourself a great resource — so it’s a win-win-win. You can also subscribe to other users’ lists to stay updated on the types of followers that interest you. As an example, here’s a great social media related Twitter list.

What do you think? Do you have any other tips on how to use Twitter for the job search? Comment below!

*This is the second in a series of blog posts on using social networks to help your job search. If you have a network you would like included in the series, please let me know by commenting below!*

#ThrowbackThursday: Book Launch Style

Land Your Dream Career 11 Steps to Take in CollegeFor those of you who follow me on social media, you might have noticed a spike in my online activity a few Thursdays ago…when we launched the book! In case you don’t know, I am co-author of “Land Your Dream Career: 11 Steps to Take in College,” which debuted in bookstores and e-bookstores this Spring. I really wanted to share all the activities my co-author, Betsy Hays, and I did to launch the book in one place, and thought it would be fun to share here. Feel free to read on and get links to us speaking in interviews!

 

1. Betsy and I were the Welcome Dinner speakers at the Heartbeat of PR conference in the Central Valley. We spoke on Mastering the Conversation, both in-person and online, to students from across the state. Not only were the students very receptive, but they gave us gifts! Check out this shirt and these caramels!

2. I spoke to several Fresno State classes about social media branding (both personal and corporate) and social media ethics. It was fun to see different students’ takes on social media — and that the stereotype of millennials naturally understanding social media is not always true. (There may be a future blog post discussing this topic…)

3. Book signing at Fresno State, our alma mater. We were set up in the Kennel Bookstore and loved meeting both students and professors, and practicing our signatures for the next signing! The Collegian, Fresno State’s student newspaper,  came to interview us on video. Check it out here.

4. I spoke on a panel for the Heartbeat of PR conference about interviewing to get a job. I tried to focus on informational interviews, and how to follow up on social media without coming across too forward (or annoying). I think these two topics are underplayed and, especially in this job market, students need to know how to stand out by being proactive in the interview process — all topics covered in our book. 🙂

5. Media! We were on CBS and FOX (links to pictures of us on set) affiliates discussing our book and how it isn’t only applicable to students. We were also asked for our favorite tips from the book. (Links to interviews coming soon!)

6. Another book signing! At Petunia’s Place in Fresno. This had a HUGE turnout and we had refreshments, snacks and even a LINE! My hand was so tired, but happy! To anyone in the Central Valley, check out Petunia’s Place. They are known for children’s books, but have a wide selection and are a dying breed of truly local, small-town bookstores. A beautiful store with very lovely owners.

7. More recently, we were on the East Coast-based Maslow Woman Live radio show discussing how to reinvent yourself in today’s job market. If you missed it, you can listen anytime here. We discussed social media’s role, what is happening with resumes and cover letters, and how to stand out to employers.

It was a whirlwind of a launch, after which I went home and slept for 14 hours straight. Were you at any of these events? Did you see/hear any of these interviews? Or were you one of the lucky two to win our book!? Let me know in the comments. 🙂

Top 6 Tips To Use LinkedIn in Your Job Search

linkedin job search torirterhune tori randolph terhuneImagine knowing you have all the traits of a desired candidate for a position at your dream company. You may be a math wiz, a stellar writer or a tech expert but the key people don’t even know you exist. Frustrating, right? Have no fear, LinkedIn is here! LinkedIn has broken down the wall and given job seekers the ability to connect with seasoned professionals at various companies. In fact, 63 percent of hiring managers use LinkedIn to research job applicants. Here are six tips to stand out on LinkedIn and brand yourself as a phenomenal candidate.

1. Upload A Professional Photo
You’ve heard it once, you’ve heard it again. Get a professional headshot. Now. Research your dream company and see the style of headshots their professionals use. Wear similar clothing and use a similar background/style of photo.

2. Write A Keyword-Heavy, Professional Headline
Do not write student or job seeker! Be specific. The headline on your profile is top real estate (right next to your amazing headshot), so use it! Load the headline with keywords for SEO that you believe recruiters will search to find you. For example, write: “Aspiring Public Relations and Social Media Pro Studying at Fresno State,” (my alma mater) or use something like mine: “Author | Speaker | Powerful Social Media & Online Solutions for Personal Brand and Companies” HINT: I always recommend using the “|” to break up your headline and make it easier to read than a comma list.

3. Skills Endorsements
First, make sure you like the skills that LinkedIn recommends for people to endorse. If not, you can edit them. Either delete some that you don’t think tie to your brand, or add some that you think will help you build your brand. Then endorse as many of your connections on LinkedIn as you have time for. It’s as easy as a click, and won’t take too long, I promise. Your connections will likely reciprocate and endorse your skills as well. This will give your brand the edge of third-party credibility, and show you what others truly think about you, your talents, and your brand

4. Get Recommendations
If a supervisor from your last job or the volunteer coordinator at your service-learning project gives you any kind of recommendation or testimonial, ask them to post it on LinkedIn. You can even write out what you want them to say and politely ask them to post it. Only ask for a recommendation, however, if you have worked with that person recently. You may also want to remind them how awesome you are and why they should recommend you while asking for it. Remember, you only need one recommendation for each job or internship position listed on LinkedIn.

5. Join Groups
Join groups in your industry. This will show how passionate you are about your industry and keep you at the forefront of your industry’s discussions with daily updates. You can even start your own group. Pick a topic related to your industry and update content frequently. You can even share others’ blogs that interest you (you can even share this one!) 🙂  This is an excellent way to get your brand recognized by people outside your network, and get more connections.

6. Use Company Insights
Want to know what your dream company is looking for in a candidate? Go to a company’s LinkedIn profile page and click on Insights at the top of the page (example: Cisco Insights). From there you can see what positions they’ve hired recently, people who work for the company that are close (or in) your network to get introduced to, the top skills and expertise of their employees (make sure these are on your page), other companies the employees have worked for, and similar companies that you might be interested in working for. Woah!

Do you have any other tips on using LinkedIn for the job search? Comment below!

*This is the first in a series of blog posts on using social networks to help your job search. If you have a network you would like included in the series, please let me know by commenting below!*