Social Media vs. Online Media

Social media is a term that has been overused, over-broadened and, frankly, abused. “Social media” brings to mind Facebook, Twitter, LinkedIn, Tumblr, YouTube, blog sites, and a grand list of networks which continues to build every day.

There are some who advocate ditching the term “social media,” opting instead for “online” media. This is an appropriate shift as many use these profiles for extremely different reasons. Here are a few examples of non-social online media use from top-tier networks to get you thinking:

Twitter. This one hits close to home; I know when I started using Twitter I didn’t use it to be social, I used it as a way to receive breaking news, interesting tidbits and hilarious jokes/memes/etc. I used Twitter every day, but I went at least a year without actually tweeting anything (I know, how very anti-social of me). I also know that the sole purpose of many young tweeters is to simply follow their celebrity crushes and get all the gossip first.

LinkedIn. LinkedIn is similar in that you can set up a profile, fill it out and then it can sit there for years without an update, which again isn’t very social.

YouTube. Millions watch YouTube without ever posting a video or a comment. And even if users upload videos, some upload them for purposes other than social (blasting their opinions, oversharing, etc.).

Facebook. Scary but true, there are the Facebook stalkers out there! People sign up for Facebook simply to watch what others are up to, and even create fake accounts to use while catfishing.

WordPress/Tumblr/Blogspot. Some bloggers are unfortunately guilty of blasting at people. Sharing thoughts and opinions with no real intent of connecting with others. It’s the idea of holding a megaphone and yelling at/over people, rather than sitting across from someone and engaging (or listening, as I like to call it).

What do you think? Are you up for the overhaul of the word “social” in your media? Are you social or merely online?

Why You Need to Use Overused Terms on Your Resume

Resume_icon_jdI’ve been reading a lot about (and in fact tweeted about) overused terms on resumes. It seems to be a big topic, and many applicants want to stand out from the crowd by finding new terms. I hate to break it to you, but you’re almost always going to have to use those old, tired terms. Why? Because recruiters use them in job descriptions.

By now you should know that many recruiters narrow down applicants by using software to search for key terms in resumes. If they are using these key terms in the description, it’s a good bet they’re using them in their keyword searches as well. Plus, many career coaches will tell you to reuse terms the recruiter has used in the description to make your resume fit as closely to what they are looking for as possible.

Until recruiters get fresh terms and more interesting descriptions, unfortunately, it seems you may have to use those same overused terms over and over again as well!

What do you think? Should you shy away from those terms even if the job description lists them?

Twitter Vine and the Job Search

vine-twitter-logo-edit-large-370x229Twitter Vine has been met with a lot of criticism (most recently the app changed it’s rating to 17+ due to inappropriate content), but there is definitely an untapped potential to make a splash in your job search with it. At it’s simplest, Vine is an app where you can share 6-second videos, shot right on your iPhone. Brands have embraced this app, and even the porn industry wants in (ergo age restriction!)

Yet to be seen, however, is anyone using it to market themselves to potential employers. Job seekers should utilize this new app as a new, fun and easy way to stand out and show how innovative they are. Two ways I can think of:

  1. Try taking shots of you doing things related to your job, or images of how many followers you have on Twitter, YouTube, etc., or shots of you volunteering, or images of you on the news, or anything else pasted together into a quick slideshow-type video.
  2. Or take 6 seconds to quickly say, “Hi, I’m Joe Smith and I want to work for you, [company]. You should hire me because I can help your campany do [some specific thing that company would be excited about].

Or a myriad of other creative ideas!

This is a wonderful way to capture someone’s attention. Honestly, who doesn’t have 6 seconds in their busy day? I love this so much more than video resumes (which can be much too wordy, long and boring).

I would love to hear if anyone else has tried using Twitter Vine for their personal networking or the job search. Anyone have an example? Or a different idea?

The Challenge of a Mini Business Card

Mini Business Cards Tori Randolph TerhuneTa-da! My new business cards came in! I love them and I’m excited to see how people react to them, especially since they have a trackable QR code on the back!

They are the “mini” business cards which have been around for quite a while, but I’ve only received one mini business card to date (from a very forward-thinking, brilliant executive in New York City). I’ve kept the card simply because it was different. I loved the look and decided to emulate him and try it for myself.

The Challenge of a Mini Business Card:

You can’t fit as much information…obvious, right? But it turned out to be a great motivator to innovate! I could only include the top level of what I do and how to contact me. Then — with what little space I had left — I decided to include a trackable QR code to view my book on Amazon.com. I love the potential functionality of this, and can’t believe I didn’t think of it sooner!

So far I’ve had many positive responses and only one negative response to them on my networks. Has anyone else had success with mini business cards or QR codes on business cards? Do people like them? Do they keep the card? Use the QR Code? I can’t wait to share what I find from the tracking feature…Stay tuned!

Book Coming Soon (and new Blog)

Land Your Dream Career 11 Steps to Take in CollegeWelcome to my new blog! I’m thrilled to continue to share thoughts, experiences and tips for landing that dream job, continuing your career, and — my passion — how social/online media fits in. Land Your Dream Career: 11 Steps to Take in College (my book!) is slated to come out March 16, and I can’t wait! I hope to connect with all of you and hear your thoughts on the book (both good and bad), answer follow up questions and share new revelations, as my opinions change over time after publication.

Please continue to share any tips or questions in the comments on this blog and I will do my very best to answer all of you!

Have a great day!

TRT